Beringer Associates Technology Blog

It’s Time for Distributors to Embrace CRM

CRM for Dist main dashboardIt is a proven fact that distributors who have implemented a quality CRM solution like CRM for Distribution out perform their competition.  Margins continue to shrink, competition is getting fiercer and your customers expect more from you every day. You may be familiar with the phrase “knowledge is power”. Well it has never been truer than in the distribution industry. CRM for Distribution can deliver the knowledge needed to the sales team, your customer service reps, the marketing group and front office decision makers in your business. And CRM for Distribution is built on the powerful Microsoft Dynamics CRM solution. Let’s focus on the impact CRM for Distribution has on your sales team.

 

The impact of providing useful real time knowledge to your outside and inside sales staff is tremendous. How much time would be saved if the salespeople that are calling on your customers and prospects had up-to-date information at their fingertips? As a sales person myself, I have experienced many times the angst when calling on a customer and they bring up a problem or issue that I knew nothing about. Or I call on a prospect who called the company the other day looking for a product information and I didn’t know they called. I would be better prepared had I been able to access a CRM system like CRM for Distribution while making these sales calls.

 

How does CRM for Distribution provide this depth of information? Being built on the leading edge Microsoft Dynamics CRM integrated with your ERP solution, provides a real-time view into what is happening with your customers. This product gives your sales and marketing people the information when and wherever it’s needed on any device they choose to use. What the customer has bought, what is on order how much they have bought this year compared to last year. More importantly, what they don’t buy but could be buying from you is vital information that is available on the spot. Information in CRM for Distribution can also help a salesperson determine where to spend there time, which customers are ready to close and those that are price shopping.

 

The power of this solution are the dashboards which allow your sales staff to drill in to the details on any customer to the details of orders and quotes all within a CRM solution. No more searching in two systems to see the entire relationship of any given customer, it’s all in one system specifically designed for your sales and marketing teams!

 

This integration is what makes CRM For Distributions so powerful and has been exclusively designed by Beringer Associates for the distribution market. By providing the knowledge that sales people need, you give them the power to provide better service to your customers and turn more prospects into customers. This in turn will increase revenue which is great for the bottom line.

 

Do you have questions about how CRM for Distribution could help your business?  Are interested in learning more? Beringer Associates, is a gold certified Microsoft partner and a leading IT solutions provider specializing in Microsoft Dynamics CRM and CRM for Distribution.  We also provide expert managed IT services, cloud based computing and unified communication systems.

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